Narooma butcher Jeff Rapley says he meant no offence with a sign meant to boost bacon sales.
Mr Rapley earlier this month put up a sign in his shop window stating: “Eating two strips of Rapley’s award-winning bacon for breakfast reduces your chance of being a suicide bomber by 100 %”.
A local resident who noticed the sign complained to the butcher and he removed it later that day and has not displayed it since.
However, this was not before the sign was photographed and has now gone viral on various social media sites.
Mr Rapley said he did mean to cause any offence and no particular religion was mentioned. He also noted that he does have a Muslim assistant working for him.
“I’m definitely not a racist and didn’t mean for it to cause offence,” he said.
On the plus side, his bacon sales had increased and he was almost out of stock.